Output: Logo + Infographic (print + digital).
Topic: Freedom of Press.
Tools/Skills: Adobe Illustrator, Adobe Photoshop.
Topic: Freedom of Press.
Tools/Skills: Adobe Illustrator, Adobe Photoshop.
Eco is a digital training initiative for journalists and local news media in Colombia created by the Foundation for the Liberty of Press. I collaborated developing a logo for the project, a series of social media content, and a comic-style infographic for digital and printed media.
Moodboard and Initial Proposals
As the name of the project makes reference to the echo as a way of spreading information, the visual concept incorporates sound waves and the distortion of digital signals, which is typical in locations with limited connectivity like rural Colombia.
Logo Design
Social Media Content
Infographic (digital)
The final output of this collaboration was a comic-style infographic telling the story of a rural journalist who found a useful guidance on digital tools and concepts from Eco’s training program.
Infographic (printed)
The infographic was included in the 2021 edition of the Foundation's print publication, Páginas.
Credits
Project direction: María Paula Martínez
Research and texts: María Camila Ricaurte
Project direction: María Paula Martínez
Research and texts: María Camila Ricaurte
